Red Bull To Pay Out $13 Million Settlement in False Advertising Case

New flash everyone: Red Bull does not actually give you wings!

Red Bull agreed to pay more than $13 million to settle a class action lawsuit which alleged the company falsely advertised its energy drinks.

According to Bevnet, the plaintiff representing the class, Benjamin Careathers, said that Red Bull misleads consumers about the superiority of its products. Particularly, in the ‘Red Bull gives you wings’ campaign, the company claimed the product increased concentration, performance, and reaction speed.

Careathers went on further to allege that the “deception is proliferated through the company’s advertising on television, the Internet, social media and events, athlete endorsers, glossy print brochures, marketing campaigns and its slogan-promoting Red Bull Flugtag series.”

The lawsuit cites articles in the New York Times that indicated the effects of the drinks actually came from the caffeine alone, and not from any of the other active ingredients, such as guarana.

Despite Red Bull’s denials, the company opted to settle. The settlement includes any individual who purchased a Red Bull between January 1, 2002 and October 3, 2014. If you were someone who did make a purchase in this nearly 12-year time span, here are your options. You can:

A) Be reimbursed $10 or
B) Receive 2 Red Bull products retailing at $15

You can stake your claim for re-imbursement here.

Source from :


Posted on October 7, 2014, in Marketing and tagged , , . Bookmark the permalink. Leave a comment.

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